Workshop: “Leading Journalism in the Age of AI: Executive Insights and Strategy”
The “Leading Journalism in the Age of AI: Insights and Strategy” Professional Journalism Workshop is organized by the Chair of Media and Culture (=mcm3) at the Institute of Media and Communications Management, Universität St. Gallen and takes place on Saturday November 15th from 10AM to 1PM (online) and on Saturday November 22nd from 9AM to 6PM (in-person, St. Gallen). More information
Course description
Artificial Intelligence is rapidly transforming the media landscape. From automating routine reporting to assisting in investigative analysis, AI is becoming a core part of newsroom operations across the world. This professional journalism workshop offers a comprehensive and practical introduction to the evolving intersection between journalism and AI, designed for journalists, editors, media managers, and other communication professionals.
The workshop’s lecturers are Prof. Charlie Beckett (Director of POLIS, London School of Economics and Political Science), Alessandro Alviani (Lead for Generative AI at Süddeutsche Zeitung Digitale Medien) and Dr. Philip Di Salvo (Senior Researcher, University of St. Gallen)
Participants will explore how leading media organizations are incorporating AI tools into their workflows, from content production and audience engagement to verification and newsroom efficiency. Through case studies, expert insights, and hands-on exploration, the course will highlight best practices and showcase innovative uses of AI across different journalistic contexts.
But AI in journalism is not just a technical shift, it also raises pressing questions. The course will offer critical perspectives on the ethical, legal, and societal dimensions of generative AI, including issues around transparency, accountability, misinformation, bias, and source integrity. Special attention will be given to how debates about AI ethics are unfolding within the journalism profession itself, and how these concerns are shaping editorial strategies and newsroom cultures.
Participants will leave with a deeper understanding of the opportunities and limits of AI in journalism, equipped with the tools to make informed decisions about its use in their own organizations. Whether you’re just beginning to explore AI or already engaging with it in your daily work, this course will offer valuable insights into the future of news.